I would like to start off by saying thank you to everyone who expressed their support and encouragement as I move forward with this new venture. I consulted with a number of my trusted companions prior to deciding to monetize the heat maps and hope you understand that this was not an easy decision by any means. In the end, I wanted to do what's best for myself and TheLineMovement.com brand as I've put in countless hours over the past year towards creating the brand and heat maps, all of which doing so for free.

I have listened to your feedback, mainly surrounding the pricing structure, loud and clear. One of the toughest decisions I had to make when creating the business plan was around pricing. Based on the market research that I performed, I still believe the initial valuation of the heat maps is fair. I now understand that for the market I'm attempting to cater towards, it is a bit aggressive and outside of my target audience's price range. With that said, I have developed a new pricing structure (effective immediately).

Recurring Options
$10.00 Daily Recurring
$30.00 Weekly Recurring
$100.00 Monthly Recurring

Non-Recurring Options
$10.00 One Day Access
$30.00 One Week Access
$100.00 One Month Access


As an introductory special and a thank you to all of my loyal followers, I am offering a Monthly Recurring Option for only $75 (25% off the current price and 50% the original price)!

This option will be ONLY available for the next 7 days (expires on February 27th at 11:59PM EST) and will be honored for the duration of your subscription, as long as you choose to renew it. You may cancel at anytime.

I will contact those who have subscribed and will work with them individually to update their subscription terms. Again, I thank you for your feedback and helping me improve.

If you have any questions or comments, please let me know.


The Line Movement brand has grown exponentially over the last 9 months. The inception of the heat maps introduced a unique product to the community that is intuitive, easy to understand, and most importantly, provides value to sports bettors. With that said, after months of consideration, I have made a personal and business decision to monetize the heat maps.

I've decided to monetize the heat maps because I've personally reached a crossroads as far as the time I spend capping and working on the heat maps and needed to make a decision on the future of The Line Movement brand and the heat maps. Those of you who have known me for awhile know how much time I've put into the heat maps since the 2014 MLB season. The compensation will allow me to fund the website maintenance and potential redesign, ensure that I have the most up-to-date data needed to maximize the efficiency of the heat maps, and allow me to go full-scale and truly dedicate the amount of time needed to deliver a consistently high quality sports handicapping tool.

The heat maps factor in various metrics to generate one unique confidence % which determines the strength of a particular side or total. As many can attest, we have seen great success over the past year by relying on the heat map's confidence %s to generate winning plays. This is the perfect time for the maps as we are in the heart of the NBA and NHL seasons, March Madness is coming up and MLB is right around the corner!

I will be providing a unique service rather than just selling plays. As most of you know, the heat maps can be used in a variety of ways. Some of my fellow handicappers incorporate the heat map's confidence %s into their established capping methodologies, giving them a greater edge. The heat maps are also designed to empower, guide, and help the casual bettor simply tail the higher % plays with great success.

Sample Heat Map

CBB Totals 021015

I have put in countless hours to grow my following, build my brand, create and optimize the heat maps, and gain the trust of my fellow cappers and followers, all of which by doing so organically. If you decide to invest in me and the heat maps, I can guarantee you that I will put in the work needed to ensure that the maps are an invaluable tool which will help take your sports betting to the next level.

Over the past few weeks, I have configured the infrastructure of TheLineMovement.com to transition to a subscription-based model and the initial version is ready for launch today. With regards to the price point, I have developed fair and reasonable daily, weekly, and monthly subscriptions based on the current market.


As for #FreeNation, I'm not going to forget where I came from. I do realize that paying for information is not for everyone and therefore will continue to interact with the community as I always do, post plays daily, maintain the Twitter Consensus polls, etc.

I appreciate the support you all have given me thus far and hope that you will continue to support me as I move forward with this endeavor.

If you have any questions, please feel free to reach out at any time.